Mais acção e menos conversa

Conselhos de Al Ries:

Like advertising, PR needs to think long-term. It takes a while for a good PR concept to develop traction. The first modern-day Olympics attracted only 300 athletes from 13 countries. The Beijing Olympics attracted more than 10,000 athletes from 205 countries. (There are 192 members of the United Nations.)

When you launch a PR program, your first thought should be, "What can we do?"

Actions speak louder than words.

O artigo está recheado de boas ideias e de histórias surpreendentes. Por exemplo: sabiam que a eleição de Miss América foi inventada para promover Atlantic City, não a beleza feminina?