Low Cost

"O'Leary is fanatical about cutting costs; air crew who are looking for jobs have to pay for their interviews with Ryanair and fund their own training and uniforms if they are accepted. Head office staff must supply their own pens and are forbidden to charge their cell phones at work."

(Da recensão de David K. Hurst ao livro de Alan Ruddock Michael O'Leary: A Life in Full Flight: The Story of the Man Who Mada Ryanair Take Off, publicada na Strategy + Business do Outono de 2008.)