O regresso do terroir

Parece que o princípio do eterno retorno também se aplica ao marketing de vinhos:

Instead of jumping on an international chardonnay or syrah bandwagon, which, at best, builds tentative loyalty to a grape variety, Poussier advocates going with the grapes that work best in a particular vineyard.

"We can't fall into the international wine trap," he says. "Even if these are technically good wines, they're banal. Quality pays, but only if they've got something to say. Nothing is more annoying than something that tastes the same all the time."

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