Serviço ao cliente via Twitter

O Twitter pode ser uma excelente ferramenta de serviço ao cliente:

"Twitter is the killer app for customer service. Companies can discover aggravating service problems by using a variety of tools to listen on tweets mentioning their name. A response can be nearly immediate.

"It's good word of mouth, too. Mediocre service is such a standard that any form of pro-active Twitter customer service is worth talking about."

Alguns bons exemplos, aqui.