É bom sabê-lo

An Interpret study recently cited by paidContent found that "Twitter users are twice as likely to engage with brands — in multiple ways — than other social network users":

"...roughly 24 percent of the respondents that used Twitter, reviewed or rated products online; just 12 percent of people that used other social nets — but not Twitter — said the same. Twitter users were also more likely to visit company profiles (20 percent) than non-Twitter users (11 percent), and twice as likely to click on ads or sponsored links (20 percent vs. 9 percent)."

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